We know that content quantity and quality go hand in hand these days – without either you really can’t achieve footing in the content marketing sphere. So how does one ensure they are publishing high quality content, in the quantity of it all? Let’s take a look.
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73% of people would rather be informed by a series of informing and interesting articles than traditional advertising.
Interesting content is the top 3 motive for consumers to follow brands on social media.
78% of people believe organizations and brands that create quality content want to build positive relationships with them.
Content leaders who produce quality content receive 7.8 x more unique site traffic than content followers.
Creating quality content is the most effective SEO strategy.
Google released a new “Phantom algorithm” in April 2015 which places the quality of content as the top priority.
6 Dangerous Pitfalls that Always Lead to Poor Quality Content
First, let’s talk about what NOT to do. These six major no-nos will damage the relationship with your readers and tarnish your SEO efforts.
- Duplicate content will compromize your SEO strategy.
- Forgetting and not focusing on the user experience reduces the amount readers will share your content.
- Keyword stuffing & creating content that is not interesting to readers.
- Content that has spelling and grammar errors damages your credibility as an expert.
- Link-baiting titles that don’t lead to quality content undermine the trustworthiness of your brand.
- Failing to meet the needs of your readers will lead to a failure to build relationships with your customers.
5 Steps to Guarantee Quality Content Every Time
Marketers spend almost 1/3 of their budget on content marketing efforts. But are they asking themselves if what they produce is high quality? Here’s how you can make sure you’re always publishing high quality content to get the return on your investment.
Step 1: Who are you trusting to create your content?
If you’re relying on a nobody to create your content, you’re risking damaging your brand with poor quality that doesn’t resonate with your reader. Expert writers not only bring professionalism and experience to content creation in order to create accurate and stylistic writing. Expert writers also have a deep understanding of your niche and can create unique content that genuinely informs and interests your readers, i.e. if you are a legal company, be sure to hire an expert legal writer.
Step 2: Know what types of content performs well in your industry
Software helps you to identify and analyze what types of content work well in your industry. Buzzsumo helps writers to strategize their content marketing and create content that is statistically proven to work well.
Step 3: Plan content that has competitive edge
Software (we suggest SEMRush and BuzzSumo) can help monitor content created by competitors. Planning content strategically against the context of competitors’ content gives brands the competitive edge and creates quality content that readers love.
Step 4: Utilize the power of content auditing
Marketers use content auditing to uncover data that informs effective and efficient content marketing. Content auditing helps brands to ensure that the content they create is always high quality.
Step 5: Ensure that your content passes at least two pairs of critical eyes
Quality content should always read well, be void of spelling and grammar errors with clarity and concision. Even the most experienced expert writers may miss small errors in writing. Ensure that your content is proofread by professional editors.
What Types of Quality Content Can Your Brand Produce?
One of the biggest challenges for brands is to consistently create high quality content that remains high quality. Quality content comes in all shapes and sizes. There are many opportunities for your brand to create quality content.
Here are just a few types of content your brand can create:
- Blogs
- Web pages
- Infographics
- Whitepapers
- Press releases
- Social media content
- SlideShare presentations
- Storytelling through creative copy, etc.
- Video content
- Ads & email newsletters
References
Thomas Smale, Entrepreneur | http://buff.ly/1RC9C1e
Chantielle MacFarlane, Unbounce | http://buff.ly/1RC9ZJ7
eMarketer | http://buff.ly/1HBm1bP
NewsCred | http://buff.ly/1Mdzhd4
Kapost | http://buff.ly/1MdBjtz
Lee Odden, Top Rank Blog | http://buff.ly/1HBtPKx